Guidelines and Brand Asset Library
(Re)Birth of Cool
Columbus Museum has always been a major attraction for the community. Its impending re-imagining, however, is going to make it next level amazing. Broadening the appeal by virtue of new features and spaces, there's never been a better time to reintroduce our Museum to the world. Boasting an expansive and eclectic collection of artistic and historic objects, it is a place where a whole lot comes together.
Color Palette
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
COMU Flamingo
- HEX
- #D35DA1
- CMYK
- 13% / 78% / 1% / 0%
- RGB
- 211% / 93% / 161%
- PMS
- 6057C
COMU Tangerine
- HEX
- #F9A238
- CMYK
- 0% / 42% / 88% / 0%
- RGB
- 249% / 162% / 56%
- PMS
- 2011C
COMU Scarlett
- HEX
- #ED3032
- CMYK
- 1% / 95% / 88% / 0%
- RGB
- 237% / 48% / 50%
- PMS
- 3556C
COMU Grey
- HEX
- #818286
- CMYK
- 52% / 43% / 40% / 6%
- RGB
- 129% / 130% / 134%
- PMS
- 6212C
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
Typography
Vendetta OT
Bicylette
Brand In Use
Please refer to the following examples general guide for brand look and feel. Remember when designing Columbus Museum assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.
Click on any of the images below to view a larger, uncropped version.
- Environmental
- Merchandise
Let's Make it Real. Showpony is our trusted partner in taking everything we make from digital to tangible. From print to products, they do it all (and they do it well). Anything you'd like to see your brand on something that we haven't shown you? The Ponies can make it happen.
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