Guidelines and Brand Asset Library
Embroidery
Embroidery Files
Bags
Headwear
Polos
Color Palette
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
AGA Gold
- HEX
- #F1BE48
- CMYK
- 0% / 24% / 78% / 0%
- RGB
- 241% / 190% / 72%
- PMS
- PMS 142C
AGA Red
- HEX
- #DA291C
- CMYK
- 0% / 95% / 100% / 0%
- RGB
- 218% / 41% / 28%
- PMS
- PMS 485C
AGA Black
- HEX
- #000000
- CMYK
- 75% / 68% / 67% / 90%
- RGB
- 0% / 0% / 0%
- PMS
- --
AGA Gold Embroidery
- Isacord 0506 - Preferred
- Madeira 1683
- Gunold 61167
AGA Red Embroidery
- Isacord 1703 - Preferred
- Madeira 1878
- Gunold 61393
AGA Black Embroidery
- Isacord 0020 - Preferred
- Madeira 1800
- Gunold 61005
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.