Guidelines and Brand Asset Library
Augusta’s curated portfolio of marketable experiences is the perfect launchpad for selling potential visitors on our city. Our official Authentic Augusta badge helps distinguish and elevate these experiences, and is a key asset in Destination Augusta’s toolkit. Evoking feelings of quality, originality, and authenticity, it also works in one-color, and its half-circle shape means it nestles nicely in the corner of photos.
Color Palette
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
Magnolia
- HEX
- #234545
- CMYK
- 84% / 55% / 60% / 45%
- RGB
- 35% / 69% / 69%
- PMS
- 3302 C
Dynamite
- HEX
- #ec2525
- CMYK
- 0% / 98% / 98% / 0%
- RGB
- 236% / 37% / 38%
- PMS
- 1788 C
Sunshine
- HEX
- #fdb714
- CMYK
- 0% / 31% / 100% / 0%
- RGB
- 253% / 183% / 20%
- PMS
- 1235 C
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
Brand In Use
Please refer to the following examples general guide for brand look and feel. Remember when designing Authentic Augusta assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.
Click on any of the images below to view a larger, uncropped version.
- Digital
Let's Make it Real. Showpony is our trusted partner in taking everything we make from digital to tangible. From print to products, they do it all (and they do it well). Anything you'd like to see your brand on something that we haven't shown you? The Ponies can make it happen.
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