Guidelines and Brand Asset Library
You’ve Come to the Right Place.
Freedom for the Local exists to lend a helping hand to any Augustan in crisis by creating a connection between people and resources. We’ve developed a brand reflecting this idea of seeking and finding assistance and built supporting elements around it to evoke feelings of community and safety. The result is a friendly and engaging identity which gives our audiences an idea of what Freedom for the Local is about while remaining inviting and reassuring.
Logos
Freedom for the Local logos and icons for digital (RGB) and print (CMYK) purposes can be found here. Please remember it’s ideal to lead with full color logos, but in instances where contrast is limited designs should use a reversed or one color option.
The Quilt
We talked with a large portion of people in our lives and asked them what words or ideas conveyed the concept of feeling of “safe.” Their answers led us to the concept of a quilt. They were traditionally made by family and friends gathered around, helping each other, connecting pieces of scrap fabric to make a beautiful unified object for warmth and comfort in their home. It’s a wonderful analogy for FFL connecting broken, hurting people with the help they need to make them whole, safe and comfortable.
Colors
The palette is homey and comforting with pops of color meant to create contrast from our base of antiqued off-white and brown.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
Blue
- HEX
- #516599
- CMYK
- 77% / 63% / 16% / 2%
- RGB
- 8% / 101% / 153%
- PMS
- --
Cream
- HEX
- #fbefd3
- CMYK
- 1% / 4% / 18% / 0%
- RGB
- 251% / 239% / 211%
- PMS
- --
Maroon
- HEX
- #460202
- CMYK
- 46% / 86% / 78% / 70%
- RGB
- 70% / 2% / 2%
- PMS
- --
Red
- HEX
- #ef0b1f
- CMYK
- 0% / 100% / 100% / 0%
- RGB
- 239% / 11% / 31%
- PMS
- --
Teal
- HEX
- #a0ccb4
- CMYK
- 38% / 5% / 34% / 0%
- RGB
- 160% / 204% / 180%
- PMS
- --
Yellow
- HEX
- #fece50
- CMYK
- 0% / 19% / 80% / 0%
- RGB
- 254% / 206% / 80%
- PMS
- --
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
Typography
Brand In Use
Please refer to the following examples general guide for brand look and feel. Remember when designing Freedom for the Local assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.
Click on any of the images below to view a larger, uncropped version.
- Merchandise
- Digital
Let's Make it Real. Showpony is our trusted partner in taking everything we make from digital to tangible. From print to products, they do it all (and they do it well). Anything you'd like to see your brand on something that we haven't shown you? The Ponies can make it happen.
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