Beyond a Doubt
Fulcher Hagler has quite the reputation. Since 1946, the firm has worked tirelessly for its clients, helping guide them through myriad legal issues, great and small. In that time, though the attorneys in the building have changed, the culture of working together, sharing knowledge and the standard of excellence has never wavered. If anything, it’s stronger than ever. The new Fulcher Hagler identity elevates the firm, establishing a brand built to succeed in a tech-savvy world all while anchoring it sharply around its heritage. It’s a system made for today with a nod to the past.
Color Palette
Basing our palette in strong, stoic tones allows us to add an unexpected pop of color for the space. It’s built to be dressed up or down and to ever-so- slightly differentiate Fulcher Hagler from the homogeneity of its competition.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
Navy Blue
- HEX
- #3a445b
- CMYK
- 80.29% / 69.49% / 42.7% / 30.23%
- RGB
- 59% / 69% / 92%
- PMS
- --
Coral
- HEX
- #e0614f
- CMYK
- 6.84% / 76.39% / 71.5% / 0.43%
- RGB
- 225% / 97% / 78%
- PMS
- --
Parchment
- HEX
- #e3dbca
- CMYK
- 10.81% / 10.36% / 19.64% / 0%
- RGB
- 226% / 219% / 202%
- PMS
- --
Tan
- HEX
- #baa36e
- CMYK
- 28% / 32% / 66% / 1%
- RGB
- 186% / 163% / 110%
- PMS
- --
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
Typography
Combining an the elegance of our sans serif, Le Mond Journal STD, with the approachable utility of Futura, our sans, gives our communications an established, yet fresh feel.
Brand In Use
Please refer to the following examples general guide for brand look and feel. Remember when designing Fulcher Hagler assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.
Click on any of the images below to view a larger, uncropped version.
- Environmental
- Digital
- Merchandise
Let's Make it Real. Showpony is our trusted partner in taking everything we make from digital to tangible. From print to products, they do it all (and they do it well). Anything you'd like to see your brand on something that we haven't shown you? The Ponies can make it happen.
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