Guidelines and Brand Asset Library
It’s Grow Time.
Go Buy Plants is coming out of the box (pun intended) as a new, more progressive, fun place to get quality plants online. Differentiating the brand from the more staid, straight-forward competition will help GBP’s communications have impact, enticing customers accustomed to seeing homogenous brands in this space to check us out. Leading with a punched-up, nature inspired palette and friendly patterns, Go Buy Plants will make the plant buying experience peachy.
Our deep green and bright chartreuse are based on the idea of a plant’s lifespan, the latter representing new growth and youth while the former denotes maturity. The third pinkish hue comes from two different thoughts: one, it’s broad existence across azaleas, lorapetalum, hydrangeas, etc. Secondly, no one in our competitive landscape is using a pink in any meaningful way.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
- 90% / 30% / 95% / 30%
- 0% / 104% / 56%
- 11% / 82% / 0% / 0%
- 216% / 84% / 158%
- 16% / 0% / 89% / 0%
- 222% / 227% / 64%
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
Carefully balanced to enable the brand to be both elegant and approachable, our sans, serif and script are a unique combination giving us natural flexibility, legibility and pop.
Brand In Use
Please refer to the following examples general guide for brand look and feel. Remember when designing Go Buy Plants assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.
Click on any of the images below to view a larger, uncropped version.
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