Guidelines and Brand Asset Library


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An Organization with Heart.

Golden Harvest is doing God’s work. This labor of love, now going on 40 years, has fed the hungry, rallied our communities, and constantly expanded to help even more of those that need it. The men, women and children who volunteer and donate make our efforts possible - it’s their love and their generosity that feeds our organization. This fact, coupled with our position as the heart of food distribution, led to our evolution of the brand, expressing both the function and the passion of our mission. It’s optimistic and joyful. It’s humble and smart.

At the end of the day, our mission to feed the hungry requires both many willing hands and a many hopeful hearts. Here, we honor both.

Primary Logos

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Primary Two Color — Olive + Gold

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Alternate Two Color — Plum + Gold

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Gold

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Olive

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Plum

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Cinnamon

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Black

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White

Horizontal Logos

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Olive + Gold

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Plum + Gold

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Gold

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Olive

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Plum

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Cinnamon

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Black

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White

Icons

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Gold

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Olive

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Plum

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Cinnamon

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White

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Black

Color Palette

Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.

Gold
HEX
#bb9136
CMYK
23% / 39% / 98% / 2%
RGB
196% / 50% / 58%
PMS
7752 C
Olive
HEX
#5b5c2b
CMYK
56% / 44% / 100% / 29%
RGB
101% / 100% / 46%
PMS
7496 C
Plum
HEX
#541c40
CMYK
56% / 44% / 100% / 29%
RGB
10% / 29% / 79%
PMS
2355 C
Jalapeno
HEX
#989c3a
CMYK
41% / 25% / 100% / 3%
RGB
160% / 160% / 63%
PMS
390 C
Corn
HEX
#efcd48
CMYK
5% / 15% / 86% / 0%
RGB
243% / 206% / 79%
PMS
459 C
Orange
HEX
#d67638
CMYK
8% / 61% / 93% / 0%
RGB
225% / 129% / 59%
PMS
157 C
Cherry
HEX
#a72531
CMYK
19% / 100% / 89% / 9%
RGB
182% / 37% / 51%
PMS
193 C
Cinnamon
HEX
#2d2218
CMYK
52% / 69% / 81% / 69%
RGB
89% / 37% / 23%
PMS
476 C
Blueberry
HEX
#2f425f
CMYK
90% / 74% / 33% / 18%
RGB
50% / 75% / 111%
PMS
2133 C

A NOTE ON COLOR

While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.

Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).

When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.

We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.