Guidelines and Brand Asset Library
It’s kind of a big deal.
This new kid on the block has actually been in the game forever. With a lifetime of vast experience in high-end storytelling, JumboMedia takes everything it touches and makes it huge. The new identity reflects this in an established, yet fresh mark with a subtle tip of the hat to your field of expertise. An expanded palette adds fun and flexibility, allowing us to play Jumbo both up and down, easily going from corporate to challenger.
01 Logos
Jumbo Media logos and icons for digital (RGB) and print (CMYK) purposes can be found here. Please remember it’s ideal to lead with full color logos, but in instances where contrast is limited designs should use a reversed or one color option.
Icon
Primary Logo
02 COLORS
The masculine deep blue and bright orange of the primary mark are complemented by a warm array of hues used in our alternate mark and pattern. These colors allow for flexibility and pop when applied to the primary icon, which help offset the elegant simplicity of the design.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
Color 1
CMYK: 100, 81, 33, 20
RGB: 0, 61, 107
Hex: #153E6A
Color 2
CMYK: 0, 80, 96, 0
RGB: 241, 90, 39
Hex: #F15A27
Color 3
CMYK: 0, 92, 98, 0
RGB: 237, 56, 38
Hex: #EF3B25
Color 4
CMYK: 17, 61, 100, 4
RGB: 202, 117, 40
Hex: #CA7528
Color 5
CMYK: 11, 51, 100, 1
RGB: 220, 139, 38
Hex: #DC8B26
Color 6
CMYK: 12, 43, 100, 0
RGB: 224, 154, 39
Hex: #E09A27
Color 7
CMYK: 14, 27, 100, 0
RGB: 223, 181, 37
Hex: #DFB525
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
03 FONTS
04 BRAND IN USE
Please refer to the following examples general guide for brand look and feel. Remember when designing Jumbo Media assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.
Click on any of the images below to view a larger, uncropped version.
- Merch
Let's Make it Real. Showpony is our trusted partner in taking everything we make from digital to tangible. From print to products, they do it all (and they do it well). Anything you'd like to see your brand on something that we haven't shown you? The Ponies can make it happen.
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