Guidelines and Brand Asset Library
You’re the Man(tle).
Launching a new brand in the insurance space necessitates creating a mark that is strong and memorable and, at the same time, different from the competition. Mantle Insurance needs to be perceived as established and trustworthy — a company you can feel good about being up front with you on getting you covered and super-responsive if (and when) things go sideways. Working from the same thoughts that made the name a winner, we’ve developed an identity harkening back to this rationale while creating a strong, iconic mark to represent Mantle in the market.
Logos
Colors
A deep, golden brown representing the flame is incorporated in a deep, serious blue, lending the mark gravitas and differentiating it among competitors. While not borrowing directly from the Meybohm palette, these choices are meant to complement it.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
Mantle Blue
- HEX
- #003344
- CMYK
- 95% / 74% / 7% / 60%
- RGB
- 0% / 52% / 70%
- PMS
- PMS 534 C
Mantle Brown
- HEX
- #ba7539
- CMYK
- 0% / 48% / 97% / 21%
- RGB
- 186% / 118% / 58%
- PMS
- PMS 7571 C
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
Typography
Our single family, Utopia, is a staid, highly legible serif lending creedence and an established feel to our communications. Varying weights handle headlines, body copy and emphatic information and serve as a traditional anchor for our collaterals.
Brand In Use
Please refer to the following examples general guide for brand look and feel. Remember when designing Mantle Insurance Agency assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.
Click on any of the images below to view a larger, uncropped version.
- Merchandise
- Digital
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