Guidelines and Brand Asset Library
BRAND BASICS
Curiosity is what play is all about. And who can be more curious than children? One could argue, in the case of the Orange Otter, our eponymous mascot. Built to communicate the brand’s enthusiasm and sense of wonder, he (or she) is the cornerstone of the identity. With supporting elements adding whimsy and maybe even a couple manifestations bordering on mischief, the Orange Otter beautifully encapsulates the feel and fun of a thoughtful and different toy store experience.
01 Logos
Orange Otter Toy Store logos and icons for digital (RGB) and print (CMYK) purposes can be found here. Please remember it’s ideal to lead with full color logos, but in instances where contrast is limited designs should use a reversed or one color option.
Primary Logo
with "Toy Store"
without "Toy Store"
Type Only
With Toys
Without Toys
Icon
Pattern
02 COLORS
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
Color 1
CMYK: 0, 69, 81, 13
RGB: 221, 69, 43
HEX: #dd452b
Color 2
CMYK: 37, 12, 0, 11
RGB: 142, 199, 226
HEX: #8fc7e2
Color 3
CMYK: 55,0,23,0
RGB: 106, 201, 203
HEX: #004e8c
Color 4
CMYK: 1, 0, 1, 53
RGB: 118, 119, 118
HEX: #767776
Color 5
CMYK: 0, 53, 76, 13
RGB: 223, 105, 54
HEX: #df6936
Color 6
CMYK: 0, 14, 66, 0
RGB: 254, 219, 86
HEX: #fedb56
Color 7 (Accent Only)
CMYK: 45, 0, 32, 0
RGB: 139, 208, 188
HEX: #8bd0bc
03 FONTS
Striking a balance between fun and an almost library-like educational feel, our palette was conceived to be very much at home in the smart-meets- creative world of Orange Otter. Differing weights of Omnes provide big, bold headline treatments, while Dunbar lends the aforementioned literary tone to our communications and way-finding.
Header Copy
Body Copy
04 BRAND IN USE
Please refer to the following examples general guide for brand look and feel. Remember when designing Orange Otter Toy Store assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.
- Digital
- Environmental
- Merchandise
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