Guidelines and Brand Asset Library
Description
Living mostly in the digital space means legibility at small sizes is paramount, and color does a lot of heavy lifting. For Skulicity, we've created a streamlined wordmark (your main logo), an icon, and selected color and type to help reflect Skulicity's approachability and simplicity of use.
Logo Guidelines
Logos for Skulicity are provided as-is, and should not be distorted, outlined, changed, or displayed in any way that diminishes the brand. If you have questions about usage, please contact Wier/Stewart at (706) 447-2630.
Clear Space
Ensure there is always enough clear space around the logo.
Changes
Do not distort, outline or change the logo from the primary colors in its palette.
Backgrounds
Do not use it over a background where it would be hard to read.
Color Palette
The color palette is primarily dark blue, white, and a multicolor gradient. The secondary colors are for sparing use as highlights, or within Skulicity's UI design, to facilitate in understanding data points and to help the product be in alignment with the overall brand.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. Be aware of balance and context when choosing color for designs.
Navy
- HEX
- #003a86
- CMYK
- 100% / 87% / 19% / 6%
- RGB
- 0% / 58% / 134%
- PMS
- --
Hot Pink
- HEX
- #ff00ba
- CMYK
- 7% / 89% / 0% / 0%
- RGB
- 255% / 0% / 186%
- PMS
- --
Bright Red
- HEX
- #ff0000
- CMYK
- 0% / 99% / 100% / 0%
- RGB
- 255% / 2% / 0%
- PMS
- --
Bright Purple
- HEX
- #a12cff
- CMYK
- 58% / 78% / 0% / 0%
- RGB
- 161% / 44% / 255%
- PMS
- --
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
Typography
A flared serif and sans serif font create a smart pairing for an array of brand expressions. Alverata is bookish and intelligent, best for large headlines and subheaders. Meta Pro is a workhorse family that is clean, clear, and minimal. It makes a good partner to the expressive Alverata.
Let's Make it Real. Showpony is our trusted partner in taking everything we make from digital to tangible. From print to products, they do it all (and they do it well). Anything you'd like to see your brand on something that we haven't shown you? The Ponies can make it happen.
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