Guidelines and Brand Asset Library
Logos for Union Terminal Warehouse are provided as-is, and should not be distorted, outlined, changed, or displayed in any way that diminishes the brand. If you have questions about usage, please contact Wier/Stewart at (706) 447-2630.
Ensure there is always enough clear space around the logo.
Do not distort, outline or change the logo from the primary colors in its palette.
Do not use it over a background where it would be hard to read.
One-Color badges should only be used on a background that is lighter than the badge color.
One-Color Reversed badges should only be used over backgrounds that are darker than the badge color.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. Forest is the lead color in the palette. In most contexts, this should be the primary color used, with Olive, Nimbus, Orange and Concrete used as accents. Please be aware of balance and context when choosing color for designs.
- 78% / 53% / 69% / 52%
- 41% / 64% / 55%
- 50% / 44% / 100% / 23%
- 118% / 109% / 28%
- 45% / 30% / 21% / 0%
- 146% / 161% / 179%
- 0% / 75% / 100% / 0%
- 255% / 101% / 0%
- 13% / 9% / 16% / 0%
- 220% / 220% / 209%
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
A display, sans serif, and serif font create a diverse family for an array of use cases and brand expressions. Shackleton and Greycliff have a slightly historic/industrial feel that works well for the working-class vibe of East Side, and Zodiak is a bookish and friendly choice for body copy.
Let's Make it Real. Showpony is our trusted partner in taking everything we make from digital to tangible. From print to products, they do it all (and they do it well). Anything you'd like to see your brand on something that we haven't shown you? The Ponies can make it happen.
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