Colors
A vibrant, happy set of colors offers limitless possibilities and infuses energy and positivity into the brand. The range of hues and values offers many interesting combos, creating an extensive toolkit for a range of emotional expressions. There is a purposeful absence of purple to prevent confusion with any national Alzheimer’s associations.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. Navy and Cerulean are the lead brand colors. Use these most of the time, with the other colors used more sparingly as accents, except in special cases.
Via Navy
- HEX
- #323d82
- CMYK
- 100% / 80% / 6% / 32%
- RGB
- 50% / 61% / 130%
- PMS
- PMS 288 C
Via Cerulean
- HEX
- #5f87d9
- CMYK
- 70% / 47% / 0% / 0%
- RGB
- 95% / 135% / 217%
- PMS
- PMS 2727 C
Via Flamingo
- HEX
- #ea6c85
- CMYK
- 0% / 66% / 29% / 0%
- RGB
- 234% / 108% / 133%
- PMS
- PMS 1777 C
Via Grass
- HEX
- #00b83d
- CMYK
- 65% / 0% / 96% / 0%
- RGB
- 0% / 184% / 61%
- PMS
- PMS 2421 C
Via Shell Pink
- HEX
- #fbc9cc
- CMYK
- 0% / 23% / 7% / 0%
- RGB
- 251% / 201% / 204%
- PMS
- PMS 706 C
Via Lime
- HEX
- #c0ee00
- CMYK
- 30% / 0% / 100% / 0%
- RGB
- 192% / 238% / 0%
- PMS
- PMS 2297 C
Via Coral
- HEX
- #e63e00
- CMYK
- 0% / 83% / 96% / 0%
- RGB
- 230% / 60% / 0%
- PMS
- PMS 3556 C
Via Sky
- HEX
- #95e6ff
- CMYK
- 34% / 0% / 6% / 0%
- RGB
- 149% / 230% / 255%
- PMS
- PMS 304 C
Via Orange
- HEX
- #ff711e
- CMYK
- 0% / 56% / 90% / 0%
- RGB
- 255% / 113% / 0%
- PMS
- PMS 1505 C
Via Sunshine
- HEX
- #ffd21e
- CMYK
- 0% / 11% / 78% / 0%
- RGB
- 255% / 210% / 30%
- PMS
- PMS 129 C
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
Typography
Keeping the brand tone grounded in an academic persona, while being approachable and friendly, is the beautiful “Ultra” superfamily from Grilli Type. Its three sub-families, including a serif, sans serif and one in-between, offer a wide array of expression and elevate the brand’s tone of voice to reflect both your subject matter expertise and personable ethos.
Brand In Use
Please refer to the following examples general guide for brand look and feel. Remember when designing Via Cognitive Health assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.
Click on any of the images below to view a larger, uncropped version.
Let's Make it Real. Showpony is our trusted partner in taking everything we make from digital to tangible. From print to products, they do it all (and they do it well). Anything you'd like to see your brand on something that we haven't shown you? The Ponies can make it happen.
Get Started →