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Guidelines and Brand Asset Library

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BRAND BASICS

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02 COLORS

Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.

Color 1

CMYK: 13, 94, 83, 3
RGB: 207, 53, 57
HEX: #cf3339
PMS: 1797 C

Color 2

CMYK: 4, 27, 83, 0
RGB: 243, 189, 72
HEX: #f3bd48
PMS: 142 C

Color 3

CMYK: 4, 27, 83, 0
RGB: 243, 189, 72
HEX: #f3bd48
PMS: 142 C

Color 4

CMYK: 100, 100, 28, 27
RGB: 33 20, 95
HEX: #25215e
PMS: 273 C

Color 5

CMYK: 45, 16, 15, 0
RGB: 140, 183, 201
HEX: #8cb7c9
PMS: 550 C

A NOTE ON COLOR

While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.

Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).

When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.

We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.

03 FONTS

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To be replaced with Adelle Sans and Lora.

04 BRAND IN USE

Please refer to the following examples general guide for brand look and feel. Remember when designing Wier / Stewart assets to be mindful of legibility and balance. It’s important to establish an informational hierarchy to clearly communicate our messaging and tone.