Guidelines and Brand Asset Library
We’re not blowing smoke.
And neither is Ziro. As a trailblazing entry into the nicotine market, Ziro occupies a space all its own via its genius design and lack of smoke, vapor or electronics. This minimalist, elegant approach is mirrored in the identity – a clean, modernist take for a clean and modern device. Equally appealing to the high end traveler and the nicotine user looking for a more natural way to enjoy the product, Ziro’s brand feels familiar in the space while being both colorful and mature.
Patterns
Two patterns lend sophistication to the identity and allow us to brand across mediums without overt use of the logo. The subtle repeating pattern of our “Zero Slash” is paired with a brighter wave motif meant to signify the liquid nature of the pen and the smooth sailing of a hassle free experience.
Colors
The logo will always be used in black & white/cream for a high-end, sophisticated feel. The brand color palette can be as expansive as the flavors of product.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
Cream
- HEX
- #f7ffdb
- CMYK
- 3% / 0% / 16% / 0%
- RGB
- 247% / 255% / 219%
- PMS
- --
Aqua
- HEX
- #3bffe3
- CMYK
- 50% / 0% / 25% / 0%
- RGB
- 59% / 255% / 227%
- PMS
- --
Blue
- HEX
- #1cbafa
- CMYK
- 64% / 9% / 0% / 0%
- RGB
- 28% / 186% / 250%
- PMS
- --
Gold
- HEX
- #ffcf00
- CMYK
- 1% / 17% / 100% / 0%
- RGB
- 255% / 207% / 0%
- PMS
- --
Orange
- HEX
- #de8003
- CMYK
- 11% / 58% / 100% / 1%
- RGB
- 222% / 128% / 3%
- PMS
- --
Red
- HEX
- #c71403
- CMYK
- 15% / 100% / 100% / 6%
- RGB
- 199% / 20% / 3%
- PMS
- --
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS). W/S will provide Pantone swatches upon request, which we recommend you approve before having anything printed.
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.
Typography
The combination of Freight Sans Pro and Abril text gives our communications punch when necessary and bestow upon our brand a modern elegance.
